eBusiness & eCommerce PDF
By:Andreas Meier,Henrik Stormer
Published on 2009-03-26 by Springer Science & Business Media
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
This Book was ranked at 34 by Google Books for keyword Processes Infrastructure E-Commerce Business Money.
Book ID of eBusiness & eCommerce's Books is 1yM3cpCfEykC, Book which was written byAndreas Meier,Henrik Stormerhave ETAG "J0zAoG7sNYE"
Book which was published by Springer Science & Business Media since 2009-03-26 have ISBNs, ISBN 13 Code is 9783540893288 and ISBN 10 Code is 3540893288
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "222 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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