Electronic Commerce 2008 PDF
By:Efraim Turban,David King,Jae Lee
Published on 2007 by Pearson College Division
This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.
This Book was ranked at 6 by Google Books for keyword Processes Infrastructure E-Commerce Business Money.
Book ID of Electronic Commerce 2008's Books is wAbOAAAACAAJ, Book which was written byEfraim Turban,David King,Jae Leehave ETAG "jMpgPiLFbTE"
Book which was published by Pearson College Division since 2007 have ISBNs, ISBN 13 Code is 9780132243315 and ISBN 10 Code is 0132243318
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "910 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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