Electronic Commerce 2004 PDF
By:Efraim Turban
Published on 2004 by Prentice Hall
Electronic Commerce 2004describes the essentials of electronic commercehow it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers.Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business.Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.
This Book was ranked at 18 by Google Books for keyword Processes Infrastructure E-Commerce Business Money.
Book ID of Electronic Commerce 2004's Books is MPYJAQAAMAAJ, Book which was written byEfraim Turbanhave ETAG "TXqjJJWVXBk"
Book which was published by Prentice Hall since 2004 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "714 Pages" is Printed at BOOK under CategoryComputers
Book was written in en
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