Cases in E-commerce PDF
By:Jeffrey F. Rayport,Bernard J. Jaworski
Published on 2001 by McGraw-Hill/Irwin
Overview of e-Commerce framework - Framing the market opportunity - Business models - Customer interface - Marketing communications and branding - Implementation - Valuation - Network infrastructure - Media convergence.
This Book was ranked at 36 by Google Books for keyword Processes Infrastructure E-Commerce Business Money.
Book ID of Cases in E-commerce's Books is LFhEAAAAYAAJ, Book which was written byJeffrey F. Rayport,Bernard J. Jaworskihave ETAG "bXL/rB0lIf4"
Book which was published by McGraw-Hill/Irwin since 2001 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "631 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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