Building Brand Communities PDF
By:Carrie Melissa Jones,Charles Vogl
Published on 2020-05-26 by Berrett-Koehler Publishers
This is a time when organizations must develop far deeper relationships with customers. But they don't know how this is done profitably and at scale. This book will help usher confused organizations into a new future where community and profit mutually support one another. Carrie Melissa Jones and Charles H. Vogl highlight companies succeeding (Airbnb, Reddit, Apple, Toyota Motor Company, etc.) and those who are failing (left anonymous). The authors clarify the structural differences between authentic brand community and simple marketing, social media, and platform projects. Their book outlines brand community strategies and models for organizations that will help them create communities that make the world a better place for the organization's stakeholders and everyone else. Organizational leaders will gain the skills to distinguish how communities differ when serving marketing, innovation, advocacy, recruitment, retention, and social support goals and choose how best to succeed with their own goal-appropriate community models.
This Book was ranked at 17 by Google Books for keyword Processes Infrastructure E-Commerce Business Money.
Book ID of Building Brand Communities's Books is qJWwDwAAQBAJ, Book which was written byCarrie Melissa Jones,Charles Voglhave ETAG "dpjau1pdyww"
Book which was published by Berrett-Koehler Publishers since 2020-05-26 have ISBNs, ISBN 13 Code is 9781523086627 and ISBN 10 Code is 1523086629
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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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